The 2020 National Use of CBD Study

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About the Study

An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 - an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023.

Consumers' receptivity to CBD use has been growing rapidly since the 2018 Farm Bill legalized industrial hemp production. Today, around 15% of adults in the US use CBD products.

To better understand this dynamic market, Bigeye conducted a national research study in January 2020. Our findings provide detailed information about CBD users' attitudes and purchasing behaviors - offering actionable insights relevant to CBD product entrepreneurs, marketers, retailers, and manufacturers.

The US CBD Consumer

44 percent stat
67 percent stat
74 percent stat

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The study will be sent as a PDF.